Promotional products market in Germany hits 3.46 billion euro mark
Promotional products market in Germany hits 3.46 billion euro mark
The German market, has proved to be resilient, according to a report released at this years PSI show. 3.46 billion euro (about £2.88 billion) was the amount spent by advertisers in Germany on promotional products last year – an increase of one percent compared to last year, and of 16 percent compared to 2009. This was the result of the industry monitor which is presented at the PSI Show every year by the Gesamtverband der Werbeartikelwirtschaft (GWW). This puts expenditure for promotional products even ahead of spending on radio commercials and online advertising. Medium-sized companies with 50 to 250 employees, in particular, strongly relied on promotional products last year for spreading their advertising message among consumers. To GWW Chairman Patrick Politze this comes as no surprise: “Using promotional products strengthens customer loyalty, creates trust in the advertiser and generates high advertising recall.” They are, therefore, one of the most effective advertising media
