QR Code Innovation Is Another First
All stands at the forward thinking 2012 Trade Only National Show will be QR coded this year in another innovation to help distributors connect with exhibitors reports Trade Only Ltd, the show organiser. Nigel Bailey Event Director for Trade Only said “we believe that this is the first exhibition in this country to feature a QR Code system on every stand that is interactive. If visitors have a smart phone they’ll be able to use it to find the stand number of their favourite supplier, and also scan suppliers stands as they are going around the exhibition. This will give then a list of stand numbers and contact information which they can use after the show and also has a great “Who I’ve Scanned ” feature. All credit to our brilliant in-house development team! ”
The Trade Only National Show is the only exhibition of the year for the promotional products industry and is held at the Ricoh Arena, Coventry. Now in its 6th year, this established event, held next week on the 25th and 26th of January offers 330 exhibitors as well as Power Sessions, fashion shows, stands featuring interactive manufacturing, product and catalogue launches, free samples and much more.
The show is renowned for it’s “customer is king” approach, innovations and continuous development. Liz Allen, marketing manager for Trade Only commented “Once you have scanned a QR code, you can click on the supplier to review their product offering and contact information, and this information will be stored on your smart phone for as long as your cookies are enabled. If you want a permanent copy of the information, just click on the ‘Email Me This List’ button and you’ll receive a copy of the information in your inbox. There will be banner stands and information points at the Show to remind you about this service and help you get started.”
For more information on the show: www.tradeonly.co.uk/shows/tons/2012
