On 1 April, Daniel Meffert (32) will take over as Marketing Manager of the promotional products network PSI. “We are pleased that with Mr. Meffert we have won an industry specialist and communications professional for this position”, says PSI Director Michael Freter. The aim is to publicise the advantages and services of PSI even more widely in the industry.
As Managing Director of the Düsseldorf branch of promotional products distributor CRIMEX, the trained marketing and communications specialist has already been a familiar face in the industry since 2007. “Daniel Meffert played a decisive role in building up the Düsseldorf branch”, says CRIMEX proprietor Claus Roeting. “But we also respect his decision to look for new horizons within the industry. We wish him all the best for the future.” The CRIMEX branch in Düsseldorf will continue to exist. Currently the company is looking for new sales staff.
At PSI, Daniel Meffert will take over as Marketing Manager from Volker Schnaars, who is going to start his own business. The internationally most important network of the promotional products industry has approximately 7,000 members. To manufacturers, PSI offers extensive sales openings, to distributors, suitable sources of supply. The centrepiece is the PSI Trade Show in Düsseldorf each January, which regularly attracts a number of international visitors ranging from 16,000 to more than 19,000. In 2012, 993 exhibitors presented themselves to them.