Trade Only To Significantly Invest In Industry Education Day
The British Promotional Merchandise Association (bpma) and Trade Only Limited (Trade Only) have jointly announced a revision and extension of their existing co-operative agreement.
The bpma is the pre-eminent trade association for the promotional merchandise industry in the UK. Trade Only is the leading marketing and information solutions provider for the same industry.
The two organisations have announced a three year agreement which supersedes the current arrangement that was due to terminate after the 2013 Trade Only National Show, extending and revising the deal to include 2014 and 2015. The agreement now includes support from Trade Only for a bpma Education Day on the day prior to the Trade Only National Show for the next three years.
Neal Beagles, Chairman of the bpma made the original announcement that there would be a bpma Education Day at the Ricoh Arena as part of the build-up to the Trade Only National Show during his speech to the 800 guests at the bpma Annual Awards Dinner in January.
The Education Day will be part of a much revamped and extended education offering by the bpma, with Beagles highlighting the importance of providing quality education and training in the UK promotional products industry.
Beagles said “As I have said many times before, at the bpma we believe that as our customers become more demanding and more discerning we need to equip our industry with the tools and knowledge to deal with them in a professional way. Education and training is key to this and I am delighted that we will be able to really focus on this vital area”
Vicky Robinson, Managing Director of Trade Only commented “We have been working closely with the bpma now for several years. Their focus on end user awareness and high lighting the benefits of promotional products to them is vital to the growth of the industry and we have been pleased that our agreement has helped them focus on this key area.
The bpma Pavilion at the Trade Only National Show has allowed us to bring an exciting new aspect to the Trade Only National Show and the awards dinner has become the focal evening for the whole industry to enjoy and celebrate together. This announcement that the bpma will be extending their education programme and that there will be a bpma Education Day in tandem with the show is a very important step to professionalising our industry. We fully support this and are happy to invest substantial funds into a programme that we trust will benefit the industry as a whole.”
The bpma Education Day will include modules and seminars which can be taken by any industry professional on a stand alone basis. The sessions will also count as important course units towards the new bpma education programme qualifications. The day will also include a key note address. Bpma and Trade Only have published a list of FAQ’s on the agreement and the programme which can be found at:
For further information:
Bpma: BPMA 52-53 Russell Square, London WC1B 4HP Tel: 020 7631 6960 email@example.com
Trade Only: Unit 4 Rhodes Business Park, Silburn Way, Middelton, Manchester M24 4NE Tel: 0844 880 2751 firstname.lastname@example.org