The Sourcing Team have been working with a favourite Charity – OneLife who focus on youth development and mentorship, providing emotional and practical support to vulnerable young people in order to help them realise their potential. Currently running 9 workshops across London the ambition is to grow this to 66 – 2 in each of the London boroughs. We came up with the idea of breaking the current Guinness World Record – for the most DJ’s to consecutively mix one record; currently the record is 82 held by BBC Radio 1Xtra. As OneLife is something that brings communities together through music, across London, the charity came up with #Mixinlondon.
The Sourcing Team have pulled in creative assistance from some of their great contacts to support the fund raising event with MRM Meteorite creating an exciting campaign design using “Break Records” used on flyers, posters, YouTube video with Brandon Block and Billboards across London!
So for the clubbers out there … why not check out the event at the Ministry of Sound Sunday 27th May or, you can just donate or find out more at www.danceaid.tv – anything you can spare is appreciated – as Carl Cox says “The work this charity does is invaluable to these children’s lives!”