6th June 2012 – This morning at the Promotions East Show in Atlantic City , Promotional Products Association International (PPAI) announced that it had entered into a strategic alliance with the Specialty Advertising Association of Greater New York (SAAGNY) to produce Expo East, a promotional products tradeshow designed to serve the eastern United States.
Under this strategic alliance, PPAI will bring its vision, growth management and production expertise to the robust eastern marketplace and Promotions East will cease operation at the close of this year’s show. Expo East will enable PPAI to reach thousands of members and industry professionals who were not attending Promotions East, The PPAI Expo or other major tradeshows.
“By forming this strategic alliance with PPAI and letting them bring their tradeshow expertise to the East Coast, it allows SAAGNY to focus on its members and the growth of the association,” said Alan Baker, MAS, SAAGNY board president. “We are excited about focusing our staff and volunteers’ time on developing more valuable programs and services to better serve our membership.”
Paul Bellantone, CAE, PPAI president and CEO, says: “Over the past 17 months, PPAI has grown by 38 percent to more than 10,600 members, 46 percent of which are based east of the Mississippi. With this type of growth, PPAI, as the voice and heart of the industry, has an obligation to serve the industry and our members at every level, large and small—wherever they are—in every geographic area. Expo East will give us a substantial footprint in the eastern United States from which to serve our industry and our members like never before.”
Slated to open May 19-21, 2013, in Atlantic City, New Jersey, at the Atlantic City Convention Center, Expo East will focus on the promotional products industry rooted in the eastern United States and meet the needs of industry stakeholders with a preference for the location, timing and convenience of a truly unique East Coast event. The new show will feature PPAI’s Vegas-style show production, its one-of-a-kind brand. and DECORATE pavilions, and its top-rated education and professional development programs.