Promotional products as fashionable must-haves and daily companions: the advertising campaign for the 52nd PSI Show 2014 is trendy, fresh and young – reflecting the lifestyle character of promotional products. The trade show in January 2014 will be given a “facelift” as well. Its primary focus will be on staging the products and a large number of premieres on site.
“Style your Business”
Promotional products are to be found in all spheres of life. They are articles of daily use and accessories, many of them are at the same time creative, stylish and innovative, relying on the latest technologies and designs. This is taken up in the “Style your Business” and “Time to surprise” claims of the PSI 2014 campaign which will be launched in June in a large number of specialist magazines and online media. One of the motifs is a woman, another a pug dog, fitted out with all kinds of promotional products. The lanyard doubles as a garter, the torchlight as a necklace or the umbrella as a skirt. The motifs illustrate the large variety of products offered by the industry and emphasise its trendsetter function. The design aspect plays a significant role in this context.
A trade show with many premieres
At PSI 2014 from 8 to 10 January as well, new and trendy products are to take centre stage. Special areas featuring new products will come with a more attractive visual appearance. Further special areas in all other halls will be specifically dedicated to innovations in certain subject areas such as fashion. In some of the halls, this entails a change in floor planning. The aim is to emphasise PSI’s character as a lifestyle trade show and to make it a colourful stage for product premieres. This will already be apparent in the entrance area which will have several surprises in store for visitors and immediately demonstrate what the promotional product industry has to offer to visitors. New products at the trade show and the new PSI promotional campaign are therefore two sides of the same coin.