Leading branded clothing and promotional products franchise Recognition Express has been named a finalist in the Best PR Campaign category 2016 Franchise Marketing Awards.
Recognition Express entered its annual ‘design a road safety banner’ competition for schools run in conjunction with national road safety charity BRAKE. The 2015 campaign which was the most successful to date with over 3,000 entries, generating almost 50 media cuttings nationwide and securing social media engagement via Twitter and Facebook.
The winners will be announced on Friday at the British and International Franchise Exhibition in Olympia, London.
Commented Nigel Toplis managing director of Recognition Express: “BRAKE is an outstanding campaign for both the brand and our franchisees. The concept combines raising general public awareness of road safety issues with giving us the opportunity to interact with local schools who are a target market for our services. I’m obviously delighted that we have been chosen as a finalist. The campaign gathers more momentum each year and the results were particularly impressive this time.”
Recognition Express is part of the Bardon Group of franchises which also includes Kall Kwik, ComputerXplorers and The ZipYard. The group is no stranger to winning awards. Sally Findlay owner of Recognition Express Mid Surrey and Jude Parker owner of ComputerXplorers North Yorkshire were named Woman Franchisee of the Year and finalist in the 2015 EWIF Awards. The ZipYard was a finalist in the 2015 BFA Franchisor Awards and the 2015 Franchise Marketing Awards.