Transparent compliance from Mid Ocean Brands

Mid Ocean Brands have made all of their product test reports, certificates and Declarations of Conformity (DoC) available online. One of the leading European wholesalers in promotional products, textiles and business gifts for over 50 years, Mid Ocean Brands have taken a considerable step forward by making these documents available for distributors to download and share with their clients.

Patricia Varela, Mid Ocean Brands’ portfolio director, explained, “Being compliant is not new to us. We have had a dedicated team working on this for many years and it is strongly incorporated into our (buying) processes. However, what is new is that we recognise the need for customers to have all relevant documents instantly available and have now added these online in our web shop, so all our customers can easily access them.”

With the market re-evaluating its compliance strategies, Mid Ocean Brands’ decision is an example for promotional products suppliers. “We believe compliance is extremely important and we feel that distributors share this opinion,” Patricia continued.

“However, end users don’t always – yet – appreciate the added value strong compliance brings to the promotional product sector. By sharing all documents with our customers, we hope it can help them stress and reinforce this importance to end users. Together we can take the next step in professionalizing the promo market,” Patricia continued.

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