New head of PSI distributor network announced

Senator’s Ralf Uwe Schneider, 48, will be putting his 25 years of industry experience to the test when he takes on a new role later this year. Come November, he will be the new head of PSI Distributors Sales & Services, taking on responsibility for supporting around 4,000 European promo products consultants.

German-born Ralf started in the industry as a promotional product consultant and quickly flexed his sales muscles at Gebr. Richartz & Söhne, Jung Bonbonfabrik and Post-it® Promotional Products, before finally joining Senator GmbH. Jens Plass will be stepping down from the post, but will stay at Reed Exhibitions to become sales manager for the material trade fairs.

PSI managing director, Michael Freter, complimented Ralf’s credentials, saying “We’re very pleased about gaining an industry insider and sales pro for our team with Ralf Uwe Schneider, a successful leader with 25 years of management experience in major companies of the promotional products industry.”

Senator’s managing director, Daniel Jeschonowski, added “Mr. Schneider is one of the most experienced colleagues in the promotional products industry. Together, we’ve successfully restructured Senator over the last 12 months.

“Our five sales reps will now work even more closely with our back office, whilst I’ll continue to manage sales for the entire group. Gaining traction at Senator would have been extraordinarily difficult for me without Ralf. I’d like to express my personal thanks to him for sharing his great expertise and showing me the ropes of the industry.”

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