NPW Gifts, a supplier well known for their inventive novelty gifts, recently held a market research event in their Putney head office. The creative company transformed a meeting room into a miniature NPW store and invited a group of children aged 8-11, alongside their parents, to view a range of fun stationery products.
The items on offer included some of their most popular ranges including: Get Emojinal, Unicorn, Sketch and Colour, plus their back-to-school orientated Vibe Squad.
“We hosted this event to gather insights from our target customer, asking children to pick out their favourite stationery products and explain the reasoning behind their choices”, explained Jessica Moss, NPW’s head of product development. “Mini interviews were also conducted to gather insights on the favourite retailers to purchase stationery from new crazes at school, to favourite animals, colours and TV shows” she continued.
NPW are known for their visually pleasing products, such as giant unicorn erasers, scented watermelon pencil cases and glittery mermaid tape dispensers.
Category manager of the company, Amy Bremwilson stated “The session provided a great insight into how children are using social media and are ditching TV for YouTube, allowing them to instantly access content that appeals to them.”
The gathered data from NPW’s event is now being reviewed by their product development team, this is to support the company’s Spring/Summer 19 product strategy, which aims to create a range for ‘Generation Alphas’.