The recent SignLink Live’s inaugural event proved a big success with more than 5,300 visitors flocking to the Telford International Centre for this and its co-located sister event, The Print Show 2017. Taking place from 11 – 13 October, the shows cater for businesses in the sign-making and print markets.
“The whole idea behind SignLink Live was to offer something that nobody has done before – a show about sign-making and only about sign-making,” noted events director Chris Davies. “Other events do have an aspect of sign-making, but also feature a lot of wide-format print and this can get frustrating for exhibitors from a sign-making background, as it can draw visitors’ focus.
“From the feedback we have already had, we achieved exactly what we set out to do; exhibitors were able to speak with the visitors that really mattered to them. People who visited the SignLink Live hall knew exactly what they were going to see and they were certainly not disappointed.”
Applelec were among the most recognisable brands exhibiting at SignLink Live, lighting up one of the hall corners with bright LED sign-making solutions. Commercial director of the Bradford-based company, Carl Eastwood, enjoyed his experience thoroughly, saying, “Set up was great; it’s been friendly and organised. The show is a breath of fresh air.”
Anthony Lowe, manager at The Sign Group, elaborated, “Everyone we spoke to was a potential new customer for us, which is great. Although it might not be as busy at times, it’s a better quality visitor coming through the doors.”
Brand Stand UK’s Alexander Brice presented the new ultra-bright LED back-lit tension fabric display system at the show, adding, “The quality of visitor is high to SignLink Live; they are switched on and they know the market well. Five years ago, there wouldn’t have been as much fabric at the show but it is now definitely an emerging side of the industry.”