Earlier in November, promotional merchandise firm Vibrant Colour gave marketers plenty of food for thought by organising a seminar in Peterborough.
The free half-day ‘Celebration of Communication’, held at the Allia Future Business Centre in the city, covered topics like digital marketing strategy, promotional merchandise, and gender marketing, with more than 40 in attendance.
The speakers included marketing psychologist Katie Hart of Rhetonic, who covered the differences in marketing to different genders and Dean Lynn, associate director of digital marketing agency Datify, who went back to basics, ensuring delegates knew what to plan for in their marketing strategy.
Christopher Smith, director of Vibrant Colour Print and Promotional Merchandise, who has created the event, said: “It was great to bring together marketers from across the city, and from post-event feedback, it seems like everyone took away at least one piece of new learning.
“I was delighted to learn a couple of delegates have had conversations between themselves after the event developing plans, and I’ve already helped several businesses develop exciting and effective promotional merchandise making use of the ideas and inspiration they picked up from the event.”