HAPTICA® Live 18 to be its greenest show yet

With sustainability and ecological issues being such essential topics in business today, WA Media are aiming to make the 2018 incarnation of their annual HAPTICA® Live event –  held on 21 March at the World Conference Centre in Bonn, Germany – their greenest to date.

Alongside programme items aimed at marketing professionals, buyers and ad agency creative directors, as well as promo products distributors, HAPTICA® Live 18 will introduce a new special zone called the ‘Experience of Haptic Advertising’. The World Conference Center’s foyer is set to host the ‘Focal Theme: Sustainability’, where visitors can learn about the diverse and complex facets of this hot topic.

Processes in haptic marketing, sustainability certificates and quality seals, fair production conditions, organic or vegan raw materials, climate-neutral dispatch or recycling and upcycling will also be discussed.

The lecture programme is also focusing on the sustainability theme. “Waste is nourishment” is the thesis of the talk of Professor Michael Braungart, who founded the Environmental Protection Encouragement Agency (EPEA). The concept behind his thesis is known as ‘Cradle to Cradle’. Already during the development stage, products should be developed in such a way that their individual components can be fed back into the recycling cycle – and definitely not end up as waste. Prof. Braungart sets out to explain the consequences this approach brings for product development and what influences and advantages this can also lead to for the haptic advertising sector.

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