Once a privately owned promo company, Smarter Promotional have officially been acquired by Essex’s Premier Print & Promotions. This is part of the latter’s vision to grow into one of the UK’s leading suppliers of promotional merchandise and print for brands who are committed to taking their marketing to the next level.
Jamie Marshall, Premier’s managing director, noted, “The acquisition of Smarter Promotional not only provides a major growth opportunity for us as a business, but it also means that we expand the services we offer to our current clients.
“Our customers will benefit from increased buying power as we continue to grow, which means we will be able to deliver a broader range of creative products to work within our customer’s budgets as well as providing the addition of an in-house studio and stability for the future to the customers of Smarter Promotional.”
Based in Devizes, a Wiltshire market town, Smarter Promotional will now be incorporated into the Premier business, with the buyers looking to make the transition as fluid as possible with the execution of exceptional customer service.