PF Concept – the European subsidiary of the global leader Polyconcept – has sold Areka SAS to Boudeville and Fontaine to longterm business parter Boudeville and Fontaine, a French manufacturer of metal packaging and specialist in printing and varnishing on metal since 1890.
Areka SAS is a French based company specialized in the distribution of pocket sweets. PF Concept will remain selling Areka products in most European countries as a distributor.
“The divestment of Areka is a step for Polyconcept towards rationalizing our business portfolio, and we are very happy to have found a good home for the people and this activity. I would like to thank the Areka team for their contribution to Polyconcept for so many years, and we wish both Areka and Boudeville and Fontaine great success in the future,” said Ralf Oster, CEO of PF Concept.
PF Concept can boast 9,200 promotional products distributors in more than 60 countries. It is headquartered in Roelofarendsveen, near Amsterdam, the Netherlands, and operates from 17 sales offices throughout Europe. The divestment is said to allow PF Concept to ‘concentrate on the core business in the European market.’
Back in December, PF Concept acquired the entire share capital of SPS (EU) Ltd.