West German promotional confectionery giant, Kalfany Süße Werbung, has announced two new directors to join its dynamic team.
Rudi Bedy steps into the role of marketing director and is primarily responsible for online marketing and social media as well as running the marketing team. Rudi has previously worked for Romanian cybersecurity company Bitdefender as global social media manager, as well as for Villeroy & Boch and Testo as head of social media marketing.
In his new role, Rudi is now going to co-shape and push the imminent marketing changes for the brands Pulmoll, Kalfany, Cupper and Süße Werbung.
Meanwhile, Stefan Eiche has become assistant sales director, taking ownership of the export department excluding Austria and Switzerland. He will be working underneath, and gradually taking on the responsibilities of, current sales director Bernd Adler, ensuring a smooth transition of the role.
Stefan has earned himself a degree in Economics and an apprenticeship in the print and media sector. He has also worked for an internationally-operating consultancy firm as a consultant, interim manager and trainer for eight years, as well as working as a marketing and sales director in the print, media and machine construction industries for nine years.