BDA in major panic recall as CEO quits quality initiative

US distributors Bensussen Deutsch & Associates (BDA) were left red-faced earlier this month as they recalled 1,800 promotional menorahs due to fire and safety reasons.

No strangers to controversy, BDA recently upset many suppliers with their pre-pack to acquire Dukes of London leaving creditors high and dry  last year, and suffered a recall in August 2016 for a bobblehead figure which was deemed a ‘racially insensitive’ caricature of Red Sox player David Ortiz.

According to the US Consumer Product Safety Commission (CPSC) the fault was that: ‘the glue that holds the menorah’s candleholders can melt causing the candleholders and the lit candles to fall off, posing fire and burn hazards.’

BDA had originally distributed the faulty items to be given away at last December’s Jewish Heritage Night by Californian basketball team, The Golden State Warriors. The CPSC said that: “consumers should immediately stop using the recalled menorahs.”

In an unrelated but somewhat fitting coincidence, the CEO of BDA, Jay Deutsch, also announced that he is stepping down from his position on the board of the Quality Certification Alliance (QCA).

The QCA is a North American organisation whose stated mission is to: “elevate the standards by which industry firms that import and/or manufacture promotional products provide consistently safe, high-quality, socially compliant and environmentally conscientious merchandise.” Jay created the QCA and served on the board for ten years, eight of which as president.

“With more than 25 years of working in the Far East, BDA brought to the table our world class supply chain quality control program and associated best practices as the foundation of QCA,” said Jay. “This set a high bar for what is today’s QCA proprietary auditing protocols. I’m really proud of the work that we accomplished, and the great suppliers that opened their doors to improve and certify their supply chain practices.”

He also added: “Safe products are in the best interest of everyone in the industry. Vote with your purchase orders and do right by your clients.”


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