Hay Hampers becomes university case study

On 9 April 2018, leading British gift hamper company Hay Hampers took part in a lecture at the University of Padua in Italy as a case study of a fast growing e-commerce business.

About a hundred Italian students of the faculty of communication attended the lecture arranged by the professor of business management, Marco Bettiol and given by the marketing director of Hay Hampers, Elisabeth Och. The main focus was on Hay Hampers’ marketing strategy which has led the British company to make considerable headway in the hamper industry and continuously grow their business.

Not only is the University of Padua one of the most prestigious universities in Italy, it is also one of the oldest in the world, being founded in 1222 as a school of law. It is the second-oldest in Italy and the fifth-oldest in the world. In 2016 it was ranked ‘best university’ among Italian institutions of higher education with more than 40,000 students.

“Attracting the attention of foreign research institutions is an amazing achievement for a small family-owned business such as ours – even more important than the results we have reached in recent years,” said Gabriele Da Re, managing director of Hay Hampers. “We have been very happy to have the opportunity to bring our working life into university as staying in touch with young generations is a great way to grow new, fresh ideas.”

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Elisabeth Och and Marco Bettiol speaking at Padua University
Elisabeth Och and Marco Bettiol speaking at Padua University