Reed Exhibitions are accelerating their trade show activities within the advertising and marketing sectors, with the introduction of PromoTex Expo next January.
Taking place concurrently with PSI and viscom from 8 – 10 January at Dusseldorf Exhibition Centre, PromoTex Expo is designed as an international trade show for promotional apparel, sportswear and workwear. The focus of the expo is on promo textiles, team wear, household and home textiles, corporate fashion and textile finishing.
Combined, the three shows will draw more than 1,000 exhibiting companies and over 20,000 international trade visitors. Michael Freter (Reed Exhibitions Deutschland’s managing director) commented: “They thus cover the entire spectrum of visual, textile and haptic advertising and communication on the international level.”
Internationalism is one of the show’s most notable foundations, with textile experts/finishers, promo products distributors, advertising technicians, designers and agencies from over 80 countries expected to be in attendance. Petra Lassahn (event director across PromoTex, PSI and viscom) stated: “Nearly half of all trade visitors will travel from outside Germany – a level of internationality that’s unsurpassed in Europe. That’s because here at PromoTex they get to meet the most important international textile manufacturers, importers, textile distributors and finishing service providers.”
Focusing on such hot topics as mass customisation and personalisation, smart clothes, sustainability in the textile production chain, and the multifaceted world of textile finishing, around 140 exhibitors are expected to participate at the show.
Textile finishing veteran Stefan Roller-Aßfalg, has also stepped aboard the PromoTex team as project manager, sharing: “I’m thrilled about being able to contribute this experience on the international level. The task of positioning PromoTex Expo in the context of PSI and viscom has excellent prospects, and that’s what makes this job so appealing.”
Following on from this fantastic staff addition, Mr Freter expressed: “This is a stroke of luck for us and a stroke of luck for the industry – because Stefan is a valued industry insider, a smart guy and a reliable partner to companies. His standing across the entire sector is enormous.
“PSI members and certified agencies will retain the exclusive right to visit PSI. By creating a dedicated textile advertising world (PromoTex Expo), we’re strengthening the exclusivity of PSI. We did that because again and again we’d heard about a desire for an open trading zone beyond the limits of the PSI show – especially from the promotional textiles segment. In the new structure, we’re doing justice to both sides.”