Last month saw the fifth annual client day organised by Impamark, this year titled ‘The Power of Brand’. Designed as a merchandise and marketing conference, this event took place at the Crowne Plaza Resort in Colchester, on 25 April.
Approximately 50 clients arrived from across the UK to meet with 35 leading suppliers at the event. A number of informative presentations were given by industry figures, including Simpsons Creative MD Richard Taylor and Voice Communications’ Lucy McKechnie among others.
Reflecting the company’s move to a more environmentally-focused sensibility, MD at Impamark Nicky Crisp commented: “There has recently been a lot of focus on plastic pollution. I was very fortunate at Christmas to swim with the turtles on holiday and I feel very passionate about the current issues facing the world today with regards to plastic waste.
“Impamark is strengthening its own internal systems to reduce waste, and will actively be focusing on more eco-friendly products to assist our clients in promoting their own stand against pollution in the environment. For example, we are no longer offering printed plastic carrier bags as an option for promotional merchandise.”
With a fresh strapline (‘Our solution is less pollution’) being used on their organic, reusable or recycled merchandise, Nicky further explained: “We want to promote the use of merchandise manufactured in a sustainable manner which can be reused and recycled rather than simply being thrown away. We all need to take ownership of the issue of plastic pollution and protect our planet for future generations.”
The day also held Impamark’s very first incentive awards for both clients and suppliers, with the following winners; Bristol University (Education in Partnership Award), G Collins & Sons Funeral Directors (The Celebration Award), Downhall Hotel & Spa (Eco Campaign Award), University College London (Customer Engagement Award), Grove Logistics (Most Innovative Use of Brand), Sapper Shop RE Corps Enterprises (Newcomers Award), The Laltex Group (The Extra Mile Supplier Award) and Preseli (Supplier of the Year Award).